how hearst media uses NMT in cosmo

They appeal to their audience in a variety of ways using especially using NMTs they use variety of different ways to do this. They use facebook and twitter to appeal to their audience as they have like sneak peaks of the actual magazine by having discussions on these social networking sites. They also have created applications for mobile devices this appeals to the audience as it offers them alternatives to the hard copy of the magazine and can make it easier to carry around.

They engage the audience in similar ways as well. They use Facebook to promote specific things on their page such as new clothing or advice and stuff on which the reader can post comments and discuss. Their twitter allows the audience to have discussions and the apps are interactive so the audience and engage by interacting with the app.

They promote and market the magazine in the same way really. They use the discussions on twitter to persuade the audience to buy it as you have to most of the time read an article on the magazine in order to have the discussion on twitter. Facebook promotes the magazine as it shows the audience what to look forward to in the magazine and what is going to be on it.

They also do a good job in maintaining their audience as for the past 38 years they have had an average of 400,000 copies sold a month. They do this by making the most of technological advances so by using social networking and are really quick to make the most of technology such as they were really quick to make the most of NEWSTAND etc. 

focus on Mens Health

Mens Health is a quality mens magazine with expert in the complicated field of men having expert tips and advice on everything up to date which men want to know as today mens need to feel fitter, healthier and happier, as every month mens health delivers the inside track on the subject that matter to men the most.
the target audience for the contemporary magazine , mens health is the range to young men upto grown adults as mens health give advice in situations that target audience can relate such as getting the perfect body.
Men's Health is the ultimate one-stop-shop for all things that matter to men - the best source of credible, up-to-the-minute tips and information for miles around.

Men's Health gives you the most up-to-date and authoritative advice on:

Fitness
Health
Style
Gear
Sex & Relationships
Weight-loss
Grooming
Food & Nutrition

focus on cosmopolitan

cosmopolitan appeal to their audience by supplying them with eye-catching attracting images of a range of young , middle age and old woman in which they can relate to
another way cosmopolitan capture potential buyers is through gratification supplementing their needs with the latest fashion 'do's and donts. for example giving advice on what make up tools you can use to make you be up their with the celebrities. articles such as that have the effect to audience immediately getting their potential buyers attention.

cosmopolitan engages their audience by signifying the idea of 'woman power' they show this by creating an illusion that the contemporary magazine cosmopolitan has the inside detail into a males mind this empower woman into believing they are in a position of authority and decision making articles which exemplify this are, 'ways to win a mans heart'.

cosmopolitan main appropriate market in which they promote their magazines is the woman mass market as that is their main potential buyers also that the magazine advertises promotion to woman articles advertising the latest fashionable clothing.
ways in which cosmopolitan maintains their audience is updating the magazine issue's monthly making sure the audience are kept entertain with each latest issue making them feel that on every issue their is something new about the magazine and what it holds inside.

my prezi presentation on new media technology

how different institutions have incorporated NMT? on Prezi