focus on cosmopolitan

cosmopolitan appeal to their audience by supplying them with eye-catching attracting images of a range of young , middle age and old woman in which they can relate to
another way cosmopolitan capture potential buyers is through gratification supplementing their needs with the latest fashion 'do's and donts. for example giving advice on what make up tools you can use to make you be up their with the celebrities. articles such as that have the effect to audience immediately getting their potential buyers attention.

cosmopolitan engages their audience by signifying the idea of 'woman power' they show this by creating an illusion that the contemporary magazine cosmopolitan has the inside detail into a males mind this empower woman into believing they are in a position of authority and decision making articles which exemplify this are, 'ways to win a mans heart'.

cosmopolitan main appropriate market in which they promote their magazines is the woman mass market as that is their main potential buyers also that the magazine advertises promotion to woman articles advertising the latest fashionable clothing.
ways in which cosmopolitan maintains their audience is updating the magazine issue's monthly making sure the audience are kept entertain with each latest issue making them feel that on every issue their is something new about the magazine and what it holds inside.