They appeal to their audience in a variety of ways using especially using NMTs they use variety of different ways to do this. They use facebook and twitter to appeal to their audience as they have like sneak peaks of the actual magazine by having discussions on these social networking sites. They also have created applications for mobile devices this appeals to the audience as it offers them alternatives to the hard copy of the magazine and can make it easier to carry around.
They engage the audience in similar ways as well. They use Facebook to promote specific things on their page such as new clothing or advice and stuff on which the reader can post comments and discuss. Their twitter allows the audience to have discussions and the apps are interactive so the audience and engage by interacting with the app.
They promote and market the magazine in the same way really. They use the discussions on twitter to persuade the audience to buy it as you have to most of the time read an article on the magazine in order to have the discussion on twitter. Facebook promotes the magazine as it shows the audience what to look forward to in the magazine and what is going to be on it.
They also do a good job in maintaining their audience as for the past 38 years they have had an average of 400,000 copies sold a month. They do this by making the most of technological advances so by using social networking and are really quick to make the most of technology such as they were really quick to make the most of NEWSTAND etc.
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